Reebok - Ready for Anything campaign starring Julian Edelman

Director, Written by

Director, Writer, CD

I wrote and directed this campaign in collaboration with the IZOD creative brand team. It stars Aaron Rodgers stuck in a never ending Saturday.

In addition to the long form cut, we made :30 and then each spot broke down into :06 vignettes for bite size social media content. We also captured holiday spots for black Friday (all in a single shoot day!)

Director, CD

Conceptualized and directed this campaign for Walmart x Reebok

Director

There’s nothing Olympic Swimmers love more than shooting in the pool overnight in February.

More Olympic gold has been won in Speedo than any other swim brand, which inspired the gold hued look I went for in this spot - Speedo is literally dripping in gold.

Director, Writer

For the global launch of Nike Underwear, I worked with the Nike brand creative team to write and concept this video.

On set, I had the pleasure of directing the amazing Nathan Owens to create this Groundhog Day inspired brand film.

Director

There’s nothing more fun than playing with gadgets on set to create an interesting look. I loved working with this POV helmet cam and ultra wide lenses to give the viewer a look inside the brain of a panicked pet parent.

It was amazing to combine my love of animals with my love of filmmaking. I partnered with the amazing folks at Stuck in Motion for this project.

Director

For this project, first I sat down for audio interviews with a cross section of swimmers from Olympic athletes to triathletes to people trying to get fit through swim. I asked them all: what do you swim for?

I turned that audio into a bed for the spot and filmed all of these people in the water. The result was inspiring to watch.

Director, Creative Direction

Fighting climate change is a topic near to my heart. So when the Nike brand team asked me to work on the launch for Nike Underwear’s “Move to Zero” campaign, I jumped at the opportunity.

Professional dancer Kingsley Ibeneche and martial arts beast Kouryou Ngin were a dream to work with and clearly just as committed to helping our earth as Nike is.

Director, Writer, Creative Direction

I absolutely loved directing UFC fighter “Wonderboy” Stephen Thompson for our Van Heusen digital campaigns.

For one of our spots, I wrote a Batman meets Sin City spoof and then shot with Stephen to bring the look to life.

For the other spots, we used a drag shutter effect to implement this kaleidoscope look. Post by the geniuses as Coed studios.

I directed these stylized lookbook pieces for Arrow, one of the oldest American clothing brands (over 150 years old).

Director

Blake Leeper, a paralympic medalist and record holder was born without the bottom half of both legs. But, as fast as he is, he’s even more inspiring as a motivational speaker. I had a blast shooting this but it was my audio interview with Blake that gave me goosebumps.

Director, Writer

Speedo asked me to shoot content featuring their supportive bra inserts for both on land and in water apparel. I decided to use a mix of above and below water shots and a percussive track to create this kinetically vibed spot.

Director

Shot entirely on Van Heusen’s seasonal stills set, I created these visual illusions to catch the viewer’s eye while also talking about the qualities of the clothing. Was a lot of fun to work with a talented group of models to create these.

Director, Creative Director

Speedo is the most well known swim brand the world over. Over the years I’ve worked with Speedo to achieve a variety of looks, from shooting in black and white to vibrant colors and gold overlays. Keeping a brand fresh takes hard work and dedication

Creative Direction, Director

Working entirely remotely during the height of the COVID 19 Pandemic, I directed remote shoots in these athlete’s homes or nearby locations to launch the look and feel for Nike Underwear.

Featured here are Marcus Rashford (Manchester United), Jarvis Landry (New Orleans Saints) and Sergino Dest (Barcelona FC)

Director

IZOD is the classic American summer brand. We had some fun on this shoot.

Director, Writer

Working with Pat Kiernan and the team from NY1 was a dream come true for me - his voice was for a long time a constant in my life every morning. Waking up with Pat is a rite of passage as a New Yorker.

Director

Worked with the talented 3D wizards at COED Studios to get the live action part of this piece ready to soar in Times Square.

From sketch up to previs to final, planning makes perfect.

Director

I worked with DDB Milan and international DJ Audrey Napoleon for this Heineken drink responsibly spot. We shot at a real NYE show that Audrey performed and then filmed the rest of the spot on the same night/ morning in NYC.